Amanda smiling at camera

FREELANCE | FRACTIONAL

Lending an extra hand for your credentialing program

You don't always need a full strategic overhaul. Sometimes you just need someone who understands the industry and understands marketing to step in and execute.

Laptop on grass

WORKING TOGETHER ON…

Support for your day to day

  • Messaging & Positioning: clarifying what sets you apart and build a story that resonates with your candidates.

  • Communications: drafting everything from email campaigns and announcements to ghostwritten LinkedIn posts that reflects who you are and what you stand for.

  • Content Strategy: building content that supports your sales and pipeline goals and speaks the specific language of your audience.

  • Website Audits & Support: checking your site for clarity and flow to find exactly where you are losing potential test takers; handling the actual website updates as needed so your copy and strategy stay aligned without adding to your to-do list. Handling miscellaneous website needs like ad-hoc updates, association management system clean up, and more.

  • Campaign Planning: turning ideas into priority driven plans and managing the timelines with a project-management leadership style so nothing gets left behind.

Content Strategy, Creation, & Distribution

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Website Audits, Maintenance, & Refinement

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Branding, Messaging, & Positioning

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Communications

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Product Marketing

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Content Strategy, Creation, & Distribution + Website Audits, Maintenance, & Refinement + Branding, Messaging, & Positioning + Communications + Product Marketing +

Client spotlight

acmc cng partners

Certification Network Group (CNG)

EVENT & COMMUNITY MANAGEMENT, WEBSITE MAINTENANCE, SOCIAL MEDIA

American Horticultural Therapy Association

CONSULTING, COPYWRITING, WEBSITE AUDIT, EVENT MARKETING, CERTIFICATION LAUNCH

American Nurses Credentialing Center (ANCC)

PRODUCT MARKETING, SPECIAL PROJECTS, CONSULTING

Frequently asked questions

  • ACMC works with credentialing organizations, membership associations, and technology vendors. Whether you offer certification exams or provide the assessment tech behind them, Amanda is here to help.

  • Partnerships happen through 1:1 consulting, project-based work, or monthly support. Every engagement starts by getting aligned on goals and building a plan that fits the organization's bandwidth.

  • Consulting starts at $130 per hour. Monthly support packages begin at $1,500 depending on the level of effort needed. Project-based work is priced custom to the specific scope and goals of the project.

  • No. ACMC is a consultancy. It’s just Amanda. She brings over a decade of industry knowledge and hands-on marketing expertise without the overhead or layers of a traditional agency. Clients always work directly with her.

  • Rarely. Amanda uses AI tools to tighten language or editing support but never to replace human strategy. She follows each organization’s policies and always prioritizes responsible use.

  • ACMC does not handle ad management for Google or social media. Amanda also does not provide intricate design work like logos or complex web development.

Amanda Crowley Owner ACMC

Work with

Amanda

By working directly with Amanda, you get a decade of industry experience without the overhead or the learning curve. She fills the gaps in your process and handles the works you need supported without hand holding.